There are over 89.7 million dogs in the United States in 2017. That represented a 20 million increase since 2000. If anything, the number is going to increase even more in the coming years.
That’s very promising for you as a dog trainer. It means your skills and services will be very much in demand. But you have to keep in mind that the number of dog trainers will also increase during that period.
So, you need to know how you can generate leads and find clients.
101 of Leadgen Techniques
Around 96% of website visitors aren’t ready to purchase or get your services in your case. That means you need to keep them engaged. That’s where your knowledge of lead generation techniques can come in handy.
You need to understand the latest techniques that you can use for lead generation. Like anything connected with the internet, lead generation is continually evolving, and you must keep up with the changes.
Here are some of the primary lead gen techniques that you can try.
Paid Ads on Google
Google is the number one source of traffic for most websites. It’s not surprising that paid Google Ads are beneficial when it comes to driving relevant traffic. It is an effective way of driving qualified traffic to your site.
Why are Google Paid Ads effective? First, you need to consider the way that Google works. People do searches for the things that interest them. Your ad would appear for the keywords that you have chosen, which, of course, should be related to your service. So, your ads will be visible to those looking for dog trainers.
Facebook Leadgen Ads
There are more than 190 million Facebook users in the United States. That makes it an ideal platform to make your dog training service visible. Facebook Lead Ads make the process of lead generation on the platform even simpler. It comes with a form that has already been pre-populated with the information of the user.
That makes the whole process more comfortable for your leads since they do not have to write their info all over again.
Search Engine Optimization (SEO) is a must for any business these days. If done correctly, it can drive a significant amount of traffic to you. For a company like yours, which serves a specific area, local SEO is a must. Local SEO is all about ranking for searches within a particular location.
That makes it easier for those looking for dog trainers near you to find you. You don’t need to rank for a keyword when it’s not connected to the area that you service.
Weekly Video Tips on YouTube
Consider publishing videos on YouTube regularly. You should talk about tips to dog owners on how they can train their dogs. You’re not teaching them your trade secrets. You can just give them some simple exercises that they can do with their pets.
That can establish your authority as a dog trainer, and you can showcase your skills as a trainer at the same time. You can also ask them to head to your landing page where they can sign up for a newsletter and turn them into your leads.
Your audience will appreciate high-quality video production, but a more straightforward approach can work out too.
These are just a few of the techniques that you can try. Using these methods will not guarantee that your leads will increase, but they increase the likelihood.