The health and fitness industry is big business.
Just how big is it?
According to the International Health, Racquet & Sportsclub Association (IHRSA), health and fitness is a $30 billion industry growing at around 3%-4% every year for the past decade. It might have taken a blow because of the pandemic, but it’s bound to rebound once everything is back to normal.
Although the industry is experiencing a massive boom, it can also be challenging for industry players like you. More and more people will be attracted to taking part in a fast-expanding field, which means more competition for you.
You need to get more clients, and the most effective way to do that is by generating leads consistently. That’s the only way that you can keep your business steady.
Steps to Generate Leads Consistently
Here are steps that you can follow to generate leads consistently:
1. Build a Website That Converts
Having a website has become easier than ever before. You can create one now without knowing anything about codes. But merely building a website now is not enough. You must optimize your site for conversion. So, on top of SEO, you also need to pay attention to Conversion Rate Optimization (CRO)
2. Ratings/Reviews and ORM
Client reviews can be helped or be damaged by reviews. A study found that 97% of consumers seek product reviews before committing and that 85% of consumers specifically look for bad reviews. You have to watch out how people will rate your business online rating services and places where your clients can leave reviews.
This is where Online Reputation Management (ORM) will play a significant role. From its name, you can guess that ORM is all about making sure that what people find about your business online is favorable to your gym or fitness establishment. ORM requires a lot of steps, and it requires constant work on your part.
3. Referral Program
A great way to build the generate new leads is to run a referral program. Through a referral program, you’re getting other people to find clients for you. For this kind of promotion to work, you need a reward that can motivate people to refer their friends to your gym. You can give them a discount on the membership fee, for example, if they refer a certain number of people to your gym.
4. Facebook Ads
Facebook is still the biggest social network globally, and 69% of American adults use it. That makes Facebook the best place for you to place ads. There is a good chance that your potential clients will see your ads on Facebook. You should use videos for your ads to get more engagement.
5. Google Ads
While Facebook is the top social network today, Google is still the world’s leading traffic source. It should always be a part of your plan to gain traffic and generate more leads. There are different types of ads that you can try. Google Call Ads are the most suited for your type of business. Those ads specifically encourage users to call the number on the ad, and they will only appear on devices that can make calls.
6. Authoritative Content Writing
Content plays a crucial role these days, so you need to publish high-quality content that people will want to read. Find a niche within the health and fitness industry that people are interested enough to read online. Make sure that the content you are publishing is actually useful to readers.
7. Organic Social Media
While it’s important to run ads on social media, you also need to maintain a strong social media presence at the same time. Posts on social media can drive traffic to your site and generate leads on their own.
These are just some of the steps that you can do generate leads consistently.
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