Lead generation is the fundamental cornerstone on which most sales these days are closed. From a small start-up to a billion-dollar company lead generation is equally important. It is the foundation of a building of which an actual sale is the top floor. Just like a strong structure needs a sturdy foundation a strong lead generation strategy leads to great sales.
Lead generation and its importance.
It is a process in which a person who might be interested in your product will be given information in such a way that he/she will ask for more information. This person might even end up buying the product and become a frequent customer down the line.
A lot of people in traditional sales jobs believed that they have exhausted the number of customers and clients that they could sell the product to. But with the help of Google analytics, the process of finding the right customers has become easier than before, it’s an essential part of online lead generation.
Tools for online lead generation
“Content is king”, is a phrase from an article written by Bill gates in 1996. He asserted that the best content will get the most views and hence will generate the most money. This is true even after two decades today. It is easier to market your product with great content but it is also important that content is consistent with the voice and values of a brand. Pages with FAQs and Blogs about the product that are published in advance is a great way to put the content of your product out in the open and its rewards are multi-fold.
Social Media marketing
Social media pages on Facebook, Twitter, Instagram, etc. help people interact with the brand and product. This will ensure that a trust-building relationship is established between the brands and customers. This is an important step to funnel leads to sales.
Search engine optimization (SEO)
It is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO optimized content will generate more traffic and hence more sales. All in all for the content to be SEO optimized a full 360 degrees Web and Digital strategy is essential.
There are many ways to optimize your lead generation processes. PPC (pay per click), Web Design and development, run a gateway contest and use the right platform for the right kind of product. For example, if the target group are teenagers, it will be better to market it through Tik Tok. If the product is for business people between 35-45 years of age it’s better to use LinkedIn. Know your customers and also know where to find them.
Online lead generation is the process of constantly finding your potential customers across platforms and funnel them to your webpage or website. The landscape of digital marketing is constantly changing hence a 360-degree Digital and Web strategist is imperative for the success of your business.