Ever heard the phrase, ‘build it and they will come”? It was coined by Kevin Costner’s character in Field of Dreams, a movie from the late 80’s. But for most business owners, it does not work that way. Hanging an “Open” sign and having a website are great first steps, but that’s where most entrepreneurs […]
Lead generation is the fundamental cornerstone on which most sales these days are closed. From a small start-up to a billion-dollar company lead generation is equally important. It is the foundation of a building of which an actual sale is the top floor. Just like a strong structure needs a sturdy foundation a strong lead generation strategy leads to great sales.