The biggest challenge in drug rehab marketing is how to invest in strategies that result in bringing in relevant leads from the right audiences. While it is true that organic traffic is still your best friend in terms of return on investment, Google’s Pay-Per-Click campaigns can bring you highly targeted traffic that results in more qualified leads.
While PPC is significantly more expensive than SEO, it works in a matter of days and can help a brand jumpstart its visibility while their SEO efforts have not yet shown any results. And because you can narrow down the audience that will see your ad, you are able to have some control over the quality of your leads.
In order for a PPC campaign to be effective, each ad needs to be pointing to a specific landing page that matches your offer. When they click on your ad, they are taken to this landing page that has a clear message, clean design and a clear call-to-action, as well as contact information. This page should easily lay out the next step your prospect needs to take to contact you or learn more about your drug rehab program.
At Bizleads, we can easily set up and manage your PPC campaign and build landing pages that will maximize your results. There are many details and complexities to building a successful PPC campaign, and our team happens to be really good at handling all of that while you focus on your patients.